New Year, New Image

It’s a new image for Hil this coming new year as she slowly expands her fan base by projecting a more matured image to attract a more adult audience. The Lizzie McGuire star is done with being a teeny-bopper as she slowly accepts edgier and more “serious” roles, such as Yonica in War Inc.

Andre Recke, her music manager at Boo Management and Consulting in Los Angeles, has decided to re-present Duff as “the new Hilary” or as “a young woman” rather than a child or teenager. In fact, the concept for With Love…Hilary Duff’s publicity materials were aimed not to the tween market but at young women in their teens and 20’s as “the fans are aging up a little,” according to Recke. [Source: Ultimate Hilary]

With this, the print ads for With Love…Hilary Duff are appearing in magazines like Glamour, Lucky and Seventeen; and the commercials are running on networks like E!, MTV, The N, Oxygen, TBS and VH—media vehicles which are primarily targeted to the same demographic.

Either way, I’m sure fans are gonna love her more coz she’s great doing either role! So, if you want to check out the making of With Love, click here…. for Hil’s print ad photo shoot, click here.

[Photo credit Hduff World]

Hilary Duff, Hilary, With Love, new image