Hilary’s new fragrance and clothing line

Here’s a bit of Westword’s interview with Teen Queen Duff:

WW: Like a lot of celebrities, you’ve branched out into some other business areas: a clothing line and a fragrance line. Tell me about those projects. What’s the latest?

HD: The fragrance, I’m getting ready to have the spring scent come out, which is a little more floral. And it’s called Wrapped With Love, and it’s a version of With Love that has different notes in it. It’s not as heavy as With Love, because With Love came out in the fall-wintertime. This is a little more flowery. It’s lighter, and it has a different bottle. It’s really cute. We don’t have an exact date for when it’ll come out, but within the next few months, it’ll be in stores. And the clothing line, we’re working on. Fall should come out in early September. I’m working on a juniors line, but there’s no specific date, because I’ve been so busy and I don’t want to just throw it together. I really want to have it perfect.

WW: I came across a Forbes article that had you listed as one of the richest performers under the age of 25. It said you made $15 million in 2005. Is that kind of figure hard for you to grasp?

HD: It doesn’t feel real. I definitely don’t live like that. So just to think about it is kind of scare. As much as I work and realize it’s my job, and that I have to make a profit, because it’s how I support myself, I don’t know… It doesn’t even seem real.

WW: When you have so many products, you’re kind of turning yourself into a brand name. Do you have people telling you, “You need to do this or that, because it’ll be good for the brand”?

HD: I don’t like to think of myself as a brand. I’m not a brand. I’m a person, I’m an artist, I’m creative. That’s just not an appealing thing. I think maybe someone would think that because I have so much stuff going on, but I’m not a brand. I think I definitely make choices based on what’s going to be good for my clothing line and what’s going to be good for my fragrance. But isn’t that how you run businesses? Making decisions and doing things that will be good for your career? Different aspects of it? Definitely there are things that come along with my job that I don’t always want to do, but that’s the same with anyone’s job.

WW: And yet your name is definitely used to sell these products, much as Donald Trump’s name is used to promote buildings. It seems that you understand that relationship, but that you don’t want to think of yourself as only a brand.

HD: It’s interesting. Working with this new clothing line that I want to launch within the next year, it’s not going to have my name all over it. It’s going to have its own separate name, and it’s not like my face is going to be all over it. I think that my clothing line, stuff, is more like that, because it’s for a younger audience, and a younger demographic. And as I get older, I definitely want to keep those fans who are younger, and who enjoy my music and my acting. But I’m going to be doing things that they may not be as interested in, and I want to keep some things just for them. They care more about having my face everywhere, having my name on it, and I want to do that for them. That’s really what stuff is about. As much as we’ve made it a mini-fashion line, my name really does help sell it, and kids like that. It’s nice to get to have the best of both worlds and really think of it as a business. With younger people, that’s what sells, and with older people, that doesn’t sell. And so I get to be a little more creative and a little more fashion.

WW: It sounds like you’re hoping that the fans who came along early on can go through the same transition you’re going through – to follow you through your career.

HD: I hope so. I hope they stay fans. I’m getting older, and they’re getting older. It’s nice to grow up a little bit and challenge yourself and do new things, and I think they feel that way, too.

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[Source & Photo Source: WestWord]