Hey Europe, this is NOW!

MTV’s Multiplatform Support For Duff’s New Album Includes The Premiere of “Dignity” On MTV.com’s “The Leak,” Clips From Her MTV Specials Via Mobile, Album Digital Download On URGE, And “TRL” Co-Hosting Duties.
MTV announced last Thursday that it will kick off its support of the April 3 release of Hilary Duff’s highly-anticipated album, Dignity, with the premiere of “Hilary Duff: This Is Now,” two half-hour documentary specials which will air on Monday, April 2 at 9:30pm and Monday, April 9 at 9:30pm ET/PT.

It has been two years since the release of Hilary Duff’s #1 album Most Wanted, and she’s done a lot of living and growing up since then. MTV cameras were given the rare opportunity to get an inside look at Hilary’s hectic day to day schedule in the weeks leading up to the release of her highly anticipated new album Dignity on April 3.

In addition, MTV’s multiplatform support for the new cd will span across on-air, online, mobile and digital download. On March 27, MTV.com will give Hilary Duff fans an exclusive opportunity to listen to the entire Dignity album a week before its April 3 release date. Hilary will also co-host TRL with MTV VJ Damien Fahey the week of March 26. MTV Mobile will feature the full versions and shorter segments of both specials, for 30 days after the shows premiere. URGE (available at http://www.urge.com) will offer a digital download of the album beginning on April 3.

Following Hilary during her days crammed with photoshoots, interviews, wardrobe fittings, rehearsals and a trip to Europe, “Hilary Duff: This Is Now” will give her fans a sneak peak at the new Hilary, a young woman who is evolving in front of our eyes, becoming her own person, getting a sense of who she is and who she wants to become. In here we see the teen queen making her own decisions and taking her musical career in a whole new direction.

[Source & Photo Credit: Oh-Hilary]

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